Halecker, B: New Perspective and Insights on Business Model
(Sprache: Englisch)
In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution...
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In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).
Bibliographische Angaben
- Autor: Bastian Halecker
- 250 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Cuvillier Verlag
- ISBN-10: 3736992882
- ISBN-13: 9783736992887
- Erscheinungsdatum: 07.07.2016
Sprache:
Englisch
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