Newsjacking
The Urgent Genius of Real-Time Advertising
(Sprache: Englisch)
Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features...
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Produktinformationen zu „Newsjacking “
Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.
Klappentext zu „Newsjacking “
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
Inhaltsverzeichnis zu „Newsjacking “
Introduction; Catch the Wave; Adopt an Editorial Mindset; Plan your Spontaneity; Keep It Fresh; Create your own Event; Be Genuine & Relevant; Create a Platform; Urgent Genius Experiments; Final Thoughts; The 13 UG Challenges; How to be an Urgent Genius; Urgent Genius is...; Go Forth and Make
Autoren-Porträt von Grant Hunter, Jon Burkhart
Grant Hunter is a regional creative director for iris Worldwide.
Bibliographische Angaben
- Autoren: Grant Hunter , Jon Burkhart
- 2013, 224 Seiten, mit farbigen Abbildungen, 400 Abbildungen, Maße: 22,2 x 28,4 cm, Gebunden, Englisch
- Verlag: Thames and Hudson Ltd
- ISBN-10: 0500516723
- ISBN-13: 9780500516720
- Erscheinungsdatum: 15.04.2013
Sprache:
Englisch
Rezension zu „Newsjacking “
100 case-study examples of outstanding creative advertising . . . in Day Glo Orange text inflicting excruciating strain on the eyes.
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