Newspaper Readership Analysis
A research study on newspaper reading behaviour of women
(Sprache: Englisch)
The readership survey, the study was conducted in hisar city of Haryana state. The objectives of the study were: To categorize rank wise distribution of awareness, credibility and linguistic and conceptual clarity of newspapers as perceived by the...
Leider schon ausverkauft
versandkostenfrei
Buch
45.90 €
Produktdetails
Produktinformationen zu „Newspaper Readership Analysis “
Klappentext zu „Newspaper Readership Analysis “
The readership survey, the study was conducted in hisar city of Haryana state. The objectives of the study were: To categorize rank wise distribution of awareness, credibility and linguistic and conceptual clarity of newspapers as perceived by the respondents, To identify reading frequency, reading response and reading Pattern of the respondents and to analyze the readers behavior towards "Beti Bachao Beti Padhao". The total sample constituted 100 women from both the localities. Various socio-personal, economical and communication variables were selected as independent variables. Readership behaviour comprising of reading frequency, reading pattern, reading response was taken as dependent variable. Findings of the personal profile of the respondents revealed that most of the respondents were 41-50 years in age, belonged to high caste, were educated up-to high school/intermediate and were married. Size of family was medium. Most of the respondents had one girl child. Media ownership of respondents was high. Media exposure regarding BBBP issues against print media was cent percent, high in electronic media, and low in social participation in programmes related to BBBP issues.
Autoren-Porträt von Shakshi Bisht
Bisht, ShakshiCurrently pursing PhD in Extension Education and Communication Management from Punjab Agricultural University at Ludhiana, Punjab, India. Qualified UGC NET January 2017.Awarded ICAR-SRF in All India Entrance Examination (AIEEA-PG-2017) conducted by ICAR with overall Rank-1 in Extension Education & communication management (EECM).
Bibliographische Angaben
- Autor: Shakshi Bisht
- 2020, 56 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: Scholar's Press
- ISBN-10: 6138920813
- ISBN-13: 9786138920816
Sprache:
Englisch
Kommentar zu "Newspaper Readership Analysis"
0 Gebrauchte Artikel zu „Newspaper Readership Analysis“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Newspaper Readership Analysis".
Kommentar verfassen