Niche
Why the Market No Longer Favours the Mainstream
(Sprache: Englisch)
An eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's THE LONG TAIL
Leider schon ausverkauft
versandkostenfrei
Buch
19.10 €
Produktdetails
Produktinformationen zu „Niche “
An eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's THE LONG TAIL
Klappentext zu „Niche “
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.
Autoren-Porträt von James Harkin
James Harkin writes regularly for the Guardian and the Financial Times.
Bibliographische Angaben
- Autor: James Harkin
- 2011, 256 Seiten, Maße: 15,4 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Little
- ISBN-10: 1408702436
- ISBN-13: 9781408702437
Sprache:
Englisch
Kommentar zu "Niche"
0 Gebrauchte Artikel zu „Niche“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Niche".
Kommentar verfassen