Numbersense
With the advancement in smartphones and computers, huge amounts of data are being collected, and more and more things can be measured that...
A practical guide to making simple sense of complex statistics-from the author of Numbers Rule Your World
With the advancement in smartphones and computers, huge amounts of data are being collected, and more and more things can be measured that previously could not be. A new science of big data is born.
Numbersense describes how to solve the labyrinth of big data by walking you through through real-life examples from sports, education, marketing, health, and economics. He shows us what questions to ask, which data to collect, how to mold the data to yield answers, how to build conclusions from testing hypotheses, and how to interpret numbers computed by others.
Kaiser Fung is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. He is an adjunct professor at New York University teaching practical statistics.
Can an obesity measure solve America's biggest healthcare crisis?
Should you trust current unemployment data issued by the government?
How do you improve your fantasy sports team?
Should you worry about businesses that track your data?Don't take for granted statements made in the media, by our leaders, or even by your best friend. We're on information overload today, and there's a lot of bad information out there.Numbersense gives you the insight into how BigData interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you'll trust the mentalalarm that goes off in your head when something just doesn't seem to add up.Praise for Numbersense" Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned-in short,a great way to acquire your
Thomas H. Davenport, coauthor of Competing on Analytics and President's Distinguished Professor of IT and Management, Babson College"Kaiser's accessible business book will blow your mind like no other. You'll be smarter, and you won't even realize it. Buy. It. Now."
Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0"Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning."
John Sall, Executive Vice President, SAS Institute"Kaiser Fung breaks the bad news-a ton more data is no panacea-but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn't an advanced degree, nor is it common sense. You need Numbersense. "
Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics"I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!"
Tom Peters, author of In Search of Excellence
- Autor: Kaiser Fung
- 2013, Maße: 14,4 x 21,8 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071799664
- ISBN-13: 9780071799669
- Erscheinungsdatum: 01.07.2013
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