Ogilvy on Advertising: I Hate Rules
(Sprache: Englisch)
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
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Autoren-Porträt von David Ogilvy
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.
Bibliographische Angaben
- Autor: David Ogilvy
- 2007, 224 Seiten, Maße: 19,2 x 1,5 cm, Kartoniert (TB), Englisch
- Verlag: Welbeck Publishing Group
- ISBN-10: 1853756156
- ISBN-13: 9781853756153
- Erscheinungsdatum: 23.03.2017
Sprache:
Englisch
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