Organizational Innovation in the Digital Age

Chapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets.- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process.- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy.- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding.- Chapter 5. The future of work: Personal and engaging practices for a superior productivity.- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data.- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations.- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.

Carolina Machado received her Ph.D. degree in Management Sciences (Organizational and Politics Management area/Human Resources Management) from the University of Minho in 1999, Master degree in Management (Strategic Human Resource Management) from Technical University of Lisbon in 1994, and Degree in Business Administration from University of Minho in 1989. Teaching in the Human Resources Management subjects since 1989 at University of Minho, she is since 2004 Associated Professor, with experience and research interest areas in the field of Human Resource Management, International Human Resource Management, Human Resource Management in SMEs, Training and Development, Emotional Intelligence, Management Change, Knowledge Management, and Management/HRM in the Digital Age/Business Analytics. She is Head of the Human Resources Management Work Group at the School of Economics and Management at University of Minho, Coordinator of Advanced Training Courses at the Interdisciplinary Centre ofSocial Sciences, Member of the Interdisciplinary Centre of Social Sciences (CICS.NOVA.UMinho), University of Minho, as well as Chief Editor of the International Journal of Applied Management Sciences and Engineering (IJAMSE), Guest Editor of journals, books Editor and book Series Editor, as well as Reviewer in different international prestigious journals. In addition, she has also published both as Editor/Co-Editor and as Author/Co-Author several books, book chapters, and articles in journals and conferences.



J. Paulo Davim is Full Professor at the University of Aveiro, Portugal. He is also distinguished as Honorary Professor in several universities/colleges/institutes in China, India and Spain. He received his Ph.D. degree in Mechanical Engineering in 1997, M.Sc. degree in Mechanical Engineering (materials and manufacturing processes) in 1991, Mechanical Engineering degree (5 years) in 1986, from the University of Porto (FEUP), the Aggregate title (Full Habilitation)