Out of the Ashes
Tools for Recovering Corporate Health
(Sprache: Englisch)
Through the SN Brussels Airline case, this book operates as a repellent against management complacency. The author takes readers behind the scenes on a management journey through the heart of the day-to-day restructuring of SN Brussels Airlines, and shares...
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Through the SN Brussels Airline case, this book operates as a repellent against management complacency. The author takes readers behind the scenes on a management journey through the heart of the day-to-day restructuring of SN Brussels Airlines, and shares the dos and don'ts of his hands-on experience. This straightforward approach takes practical details of daily business life and insightfully puts them into perspective. The result is a step-by-step program for recovering corporate health.
After bankruptcy, unwittingly replicating the past is a sure way to fail again. SN Brussels Airlines, born from the ashes of SABENA, avoided this route under the leadership of Rob Kuijpers as Executive Chairman and Peter Davies as CEO.
They rebuilt the confidence of all the company's stakeholders and instituted a new operational performance measurement system. The kind of forecasting that the company had never done before led to continuing profits as early as the second year of operations and the acquisition of Virgin Express in 2005. This was achieved with a modest investment, 12 times less than Swiss International Airlines, burned through the same conditions.
Through the SN Brussels Airline case, this book operates as a repellent against management complacency. Rooted in practical exposure to daily operations the book shows how, through the sense of execution deployed at SN, both keeping and developing confidence in line management and questioning of forecasting are crucial.
The Author takes us behind the scenes on a management journey through the heart of the day-today restructuring of SN Brussels Airlines, and shares the dos and don'ts of his hands-on experience. This straightforward approach takes practical details of daily business life and insightfully puts them in to perspective. The result is a step-by-step programme for recovering corporate health.
This book addresses crucial topics in a no-nonsense style. It is about smoothness of management execution, where techniques and tools become a reflex at corporate level, so they can be used without even thinking about them.
They rebuilt the confidence of all the company's stakeholders and instituted a new operational performance measurement system. The kind of forecasting that the company had never done before led to continuing profits as early as the second year of operations and the acquisition of Virgin Express in 2005. This was achieved with a modest investment, 12 times less than Swiss International Airlines, burned through the same conditions.
Through the SN Brussels Airline case, this book operates as a repellent against management complacency. Rooted in practical exposure to daily operations the book shows how, through the sense of execution deployed at SN, both keeping and developing confidence in line management and questioning of forecasting are crucial.
The Author takes us behind the scenes on a management journey through the heart of the day-today restructuring of SN Brussels Airlines, and shares the dos and don'ts of his hands-on experience. This straightforward approach takes practical details of daily business life and insightfully puts them in to perspective. The result is a step-by-step programme for recovering corporate health.
This book addresses crucial topics in a no-nonsense style. It is about smoothness of management execution, where techniques and tools become a reflex at corporate level, so they can be used without even thinking about them.
Inhaltsverzeichnis zu „Out of the Ashes “
- Foreword- Introduction
PART I: THE CEO, THE HINGE OF THE CORPORATE TRUST- AND CONFIDENCE-BUILDING MECHANISM
- Chapter 1: Driven by value
- Chapter 2: It works both ways
- Chapter 3: Take it step by step
- Comments and observations
PART II: THE DRIVERS OF A TURNAROUND STYLE
- Chapter 4: Close and concentrated
- Chapter 5: Practise every day
- Comments and observations
PART III: IN THE HEART OF THE TURNAROUND
- Chapter 6: Applying the word"different" in the area of performance measurement
- Chapter 7: The new management toolbox
- Chapter 8: The business model revisited
- Comments and observations
PART IV: TAKING THE CORPORATE PULSE
- Chapter 9: leveraging the value of the heritage
- Chapter 10: Rewiring the performance assessment system
PART V: SPEAKING THE NEW LANGUAGE FLUENTLY
- Chapter 11: Learning how to speak RoDoC
- Chapter 12: Improving the winning formula
- Comments and observations
PART VI: SEEING THE FUTURE FIRST
- Chapter 13: From budget to forecasting
- Chapter14: Plugging day-to-day performance into the future
- Comments and observations
- Conclusion
- Epilogue
- Afterword
Autoren-Porträt von Jean-Frederic Mognetti
Jean-Frederic Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from Universite de Paris Pantheon Sorbonne and his MBA from IMD, Switzerland.Bibliographische Angaben
- Autor: Jean-Frederic Mognetti
- 2008, 1. Auflage., 224 Seiten, Maße: 22,9 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470518685
- ISBN-13: 9780470518687
Sprache:
Englisch
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