Packaging Research in Food Product Design and Development
(Sprache: Englisch)
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. The foundation has...
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Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. The foundation has been laid with both basic research and applied points of view. Combining consumer liking, segmentation and 'how to' business methodology with a detailed treatment of the different facets of concept research, it represents a unique contribution to emerging business applications in the food and beverage industries, and cutting edge research to direct and inspire the next generation of professionals.
Klappentext zu „Packaging Research in Food Product Design and Development “
In the consumer goods industries and in the academic realm there is scant literature about how we respond to graphics as pertaining to foods specifically, and to consumer package goods generally. Most of the literature deals with information processing at a more 'basic' level, with the principles uncovered in that literature difficult to apply to actual business issues.Food Packaging Research and Consumer Response is the first book to comprehensively address the issues of graphics design and visual concepts from both basic research and applied points of view. Positioning the book specifically for foods and beverages to maintain a focus on a coherent set of topics, lead author Moskowitz and his colleagues present information in two ways. First, current knowledge is described through a search of the literature for graphics and package research in the food industry, with commentary and synthesis provided by the authors. Next, new knowledge from experimentation is presented and discussed based on new studies of how consumers perceive package designs and how best to optimize these designs. Combining 'how to' business methodology with a detailed treatment of the different facets of concept research, Food Packaging Research and Consumer Response represents a unique contribution to business applications in food and consumer research methods.
Inhaltsverzeichnis zu „Packaging Research in Food Product Design and Development “
Section 1: Principles, Tools, MetricsSection 2: Applications, Data, Knowledge
Section 3: Food & Labeling: Understanding What Drives Consumer Response
Section 4: The visual dynamics of food and drink websites
Autoren-Porträt
Howard Moskowitz, PhD, is president and CEO of Moskowitz Jacobs Inc., White Plains, NY, a firm he founded in 1981. Moskowitz is a well-known experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli), and an inventor of world-class market research technology.Michele Reisner is vice president of research at Moskowitz Jacobs with more than 18 years of sensory and consumer science experience. Her worldwide training as a Pastry Chef aids her in bringing the voice of the food professional to the research world. Her work at MJI is highly concentrated on experimental design and optimization in both the food and beverage industries.
John Ben Lawlor, PhD, is a senior sensory and consumer scientist working at GlaxoSmithKline Nutritional Healthcare R & D. Based in Coleford in the U.K., his responsibilities include sensory evaluation, consumer project idea generation, design, implementation, and analysis.
Rosires Deliza, PhD, is a food engineer and research scientist at Embrapa Food Technology (Brazilian Enterprise of Agricultural Research) in Rio de Janeiro. She is the author of more than 40 scientific publications on sensory evaluation and consumer studies on consumer expectation, packaging effects on consumer product perception, and attitude towards new technologies.
Bibliographische Angaben
- 2009, 1. Auflage., 312 Seiten, Maße: 25,3 cm, Gebunden, Englisch
- Ed. by Howard R. Moskowitz, Michele Reisner, John B. Lawlor et al.
- Verlag: Wiley & Sons
- ISBN-10: 0813812224
- ISBN-13: 9780813812229
Sprache:
Englisch
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