Patterns of Entrepreneurship Management
(Sprache: Englisch)
PART ONE: GETTING STARTED AS AN ENTREPRENEURChapter 1: What is an EntrepreneurThis third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a...
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Klappentext zu „Patterns of Entrepreneurship Management “
PART ONE: GETTING STARTED AS AN ENTREPRENEURChapter 1: What is an EntrepreneurThis third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
Inhaltsverzeichnis zu „Patterns of Entrepreneurship Management “
PART ONE: GETTING STARTED AS AN ENTREPRENEURChapter 1: What is an Entrepreneur?Chapter 2: The Entrepreneurial ProcessChapter 3: The Art of Innovation--Developing Ideas and Business OpportunitiesChapter 4: Analyzing the Market, Customers, and CompetitionChapter 5: Writing the Winning Business PlanChapter 6: Setting Up the CompanyPART TWO: MONEY SOURCES - FINDING AND MANAGING THE PROCESSChapter 7: Bootstrapping and Financing the Closely Held CompanyChapter 8: Equity Financing for High GrowthChapter 9: Managing the MoneyPART THREE: IMPLEMENTATIONChapter 10: Discovering Value in Intellectual Property: The Competitive EdgeChapter 11: Business Models and the Power of InformationChapter 12: Managing the TeamPART FOUR: COMMUNICATING AND EXITINGChapter 13: Communicating the Opportunity and Making a PresentationChapter 14: Scaling and Exiting the Venture
Bibliographische Angaben
- Autoren: Jack M. Kaplan , Anthony C. Warren
- 2009, 3rd ed., 432 Seiten, mit zahlreichen Abbildungen, Maße: 20,2 x 25,4 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470169699
- ISBN-13: 9780470169698
- Erscheinungsdatum: 08.09.2009
Sprache:
Englisch
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