Penguin Dictionary Of Marketing
(Sprache: Englisch)
The essential tool for A-Level and university students, as well as everyone in the modern business world.
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The essential tool for A-Level and university students, as well as everyone in the modern business world.
Autoren-Porträt von Phil Harris
Professor Phil Harris is head of the Department of Marketing at The University of Otago. He has worked around the world in business, government and not-for-profit sector markets. His expertise range from branding, corporate reputation and networks to lobbying, political marketing and public affairs. He has authored and edited several marketing handbooks, including Machiavelli, Marketing and Management and is joint editor of the Journal of Public Affairs.
Bibliographische Angaben
- Autor: Phil Harris
- 2009, 350 Seiten, Maße: 12,8 x 1,8 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Books UK
- ISBN-10: 0140515186
- ISBN-13: 9780140515183
Sprache:
Englisch
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