People, Planet, Profit
How to Embrace Sustainability for Innovation and Business Growth
(Sprache: Englisch)
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.
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Klappentext zu „People, Planet, Profit “
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
Inhaltsverzeichnis zu „People, Planet, Profit “
Part 1: Rethinking Business
Autoren-Porträt von Peter Fisk
Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers." He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius.
Bibliographische Angaben
- Autor: Peter Fisk
- 240 Seiten, Maße: 17,5 x 25 cm, Gebunden, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749454113
- ISBN-13: 9780749454111
- Erscheinungsdatum: 28.03.2010
Sprache:
Englisch
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