Permission Marketing
Turning Strangers into Friends and Friends into Customers
(Sprache: Englisch)
For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.
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For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.
Autoren-Porträt von Seth Godin
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.
Bibliographische Angaben
- Autor: Seth Godin
- 2007, XXVIII, 228 Seiten, Maße: 13 x 19,8 cm, Taschenbuch, Englisch
- Verlag: Simon + Schuster UK
- ISBN-10: 1416526668
- ISBN-13: 9781416526667
- Erscheinungsdatum: 05.02.2007
Sprache:
Englisch
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