Personalized Advertising
The Death of the Salesman
(Sprache: Englisch)
As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be innovative in enticing and involving the consumer....
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As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be innovative in enticing and involving the consumer. Personalized advertising is a recently developed platform that can revolutionize the manner in which individuals are approached and in turn lead to a paradigm shift in the way advertising is developed. This paper presents the cutting-edge approach of personalization in interactive media utilizing a format which draws upon information such as demographics, psychographics, personal preferences, consumer clustering, and new opportunities in mobile space to create an advertisement targeted and tailored to individual consumers. In this context, this paper will initially discuss issues related to the provision and implementation of personalized advertising in mediums such as the Web, digital TV and mobile phones. Subsequently,personal researchconducted via a statistical survey will analyze and comprehend the consumer's attitude towards this development.
Autoren-Porträt von Elio Keko
Keko, ElioElio Keko born on 4 Dec. 1988, in Albania, son of acclaimed writer and Member of Parliament Teodor Keko, due to his mothers work and in search of better education, completed the International Baccalaureate. He received his bachelor's degree at the Erasmus University Rotterdam and is currently attending a master program in marketing.
Bibliographische Angaben
- Autor: Elio Keko
- 2010, 64 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3843370915
- ISBN-13: 9783843370912
Sprache:
Englisch
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