Perspectives on Consumer Behaviour

Economic and legal aspects of sustainable consumer behaviour.- Expectations for trends in household living standards and different perceptions in selected Central European countries.- Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour.- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives.- Understanding the cross-cultural specifics of consumer behaviour.- Multidimensional analysis of consumer behaviour on the European digital market.- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic.- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic.- Sustainable consumption behaviour in Poland through a PLS-SEM mode.- Factors influencing consumer behaviour across products and services.- Coffee consumer segmentation - implications forproducers and sellers.- Identification of the reasons why individual consumers purchase dietary supplements.- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model.- How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment.- Consumer behaviour - implications for business strategy.- Omni-channel retailing strategy and research agenda.- How marketing shapes the behaviour of culture participants.- Determinants of purchasing decisions of restaurant consumers: a case study analysis.- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.

Wlodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dabrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.