Perspectives on Consumer Choice
From Behavior to Action, from Action to Agency
(Sprache: Englisch)
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a...
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Klappentext zu „Perspectives on Consumer Choice “
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Inhaltsverzeichnis zu „Perspectives on Consumer Choice “
Introduction.- Chapter 1 Explaining Consumer Choice.- Chapter 2 Consumer Choice as Behavior.- Chapter 3 Beyond Behaviorism.- Chapter 4 The Ascription of Intentionality.- Chapter 5 Intentional Psychologies.- Chapter 6 Consumer Choice as Action.- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology.- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology.- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology.- Chapter 10 Consumer Choice as Agency.- Bibliography.- Index.
Autoren-Porträt von Gordon R Foxall
Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.
Bibliographische Angaben
- Autor: Gordon R Foxall
- 2018, 1st ed. 2016., 326 Seiten, Maße: 21 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1349699004
- ISBN-13: 9781349699001
Sprache:
Englisch
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