Persuasive Advertising
Evidence-based Principles
(Sprache: Englisch)
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and...
Leider schon ausverkauft
versandkostenfrei
Buch
64.19 €
32 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Persuasive Advertising “
Klappentext zu „Persuasive Advertising “
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Inhaltsverzeichnis zu „Persuasive Advertising “
Preface Acknowledgements Introduction Types of Evidence Conditions Principles Strategy 1. Information 2. Influence 3. Emotion 4. Exposure General tactics 5. Resistance 6. Acceptance 7. Message 8. Attention Media-specific tactics 9. Still Media 10. Motion Media Creativity Evaluating Advertisements Conclusions Appendices Glossary References Author Index Organization Index Subject Index List of Exhibits
Bibliographische Angaben
- Autor: J. Armstrong
- 2010, 1st ed., 388 Seiten, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1349511897
- ISBN-13: 9781349511891
Sprache:
Englisch
Kommentar zu "Persuasive Advertising"
0 Gebrauchte Artikel zu „Persuasive Advertising“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Persuasive Advertising".
Kommentar verfassen