Physical Distribution Analysis : For Customer Service and Satisfaction
(Sprache: Englisch)
Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level, creative companies are intensifying...
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Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level, creative companies are intensifying their physical distribution activities to gain a competitive edge. Previous authors commonly focused on physical distribution activities without integrating them into the Marketing mix strategy. This book offers an integrative framework for presenting physical distribution as a means of achieving higher levels of Customer service and Customer satisfaction using Customer service/satisfaction model.
Autoren-Porträt von Cajetan Ewuzie
Ewuzie, CajetanCajetan Ewuzie is a lecturer in Department of Marketing, University of Nigeria. He holds a bachelor's and masters degrees in Marketing and he is completing his PhD.
Bibliographische Angaben
- Autor: Cajetan Ewuzie
- 2018, 172 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139886341
- ISBN-13: 9786139886340
Sprache:
Englisch
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