Place Branding through Phases of the Image
Balancing Image and Substance
(Sprache: Englisch)
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to...
Leider schon ausverkauft
versandkostenfrei
Buch
90.94 €
Produktdetails
Produktinformationen zu „Place Branding through Phases of the Image “
Klappentext zu „Place Branding through Phases of the Image “
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices.In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.
Inhaltsverzeichnis zu „Place Branding through Phases of the Image “
1. Utilizing Philosophy in Place Branding 2. Laying the Foundations 3. Putting it All Together: The Framework 4. Examples in Practice 5. Implications of the Framework 6. A Guide for Managers
Bibliographische Angaben
- Autor: S. Zavattaro
- 2014, 1st ed., 185 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1349483982
- ISBN-13: 9781349483983
Sprache:
Englisch
Kommentar zu "Place Branding through Phases of the Image"
0 Gebrauchte Artikel zu „Place Branding through Phases of the Image“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Place Branding through Phases of the Image".
Kommentar verfassen