Planning and Managing Public Relations Campaigns: A Strategic Approach
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Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition of "Planning and Managing Public Relations Campaigns" describes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
- Autor: Anne Gregory
- 2010, 186 Seiten, Maße: 16,1 x 23,7 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749451084
- ISBN-13: 9780749451080
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