Practice Fields in Public Relations: The Panorama of Turkey
(Sprache: Englisch)
The book presents a collection of papers by researchers from several different institutions on a wide range of public relations issues: relationship, communication, reputation, image, media management etc.
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Produktdetails
Produktinformationen zu „Practice Fields in Public Relations: The Panorama of Turkey “
The book presents a collection of papers by researchers from several different institutions on a wide range of public relations issues: relationship, communication, reputation, image, media management etc.
Klappentext zu „Practice Fields in Public Relations: The Panorama of Turkey “
Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.
Inhaltsverzeichnis zu „Practice Fields in Public Relations: The Panorama of Turkey “
Relationship - Communication - Image - Reputation - Perception - Issue - Risk - Crisis - Rumour - Media - Social media - Event - Social responsibility - Sponsorship - Political public relations - Lobbying - International public relations - Financial public relations - Marketing communications - Total quality
Autoren-Porträt
Ümit Arklan is an Associate Professor at the Faculty of Communication at Süleyman Demirel University. He graduated from the Faculty of Communication at Selçuk University. His research fields are public relations, political communication, new communication environment and research methods.
Bibliographische Angaben
- 2017, Neuausgabe, 466 Seiten, 58 Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Herausgegeben: Ümit Arklan
- Verlag: Peter Lang Ltd. International Academic Publishers
- ISBN-10: 3631730675
- ISBN-13: 9783631730676
Sprache:
Englisch
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