Private Label
Turning the Retail Brand Threat Into Your Biggest Opportunity
(Sprache: Englisch)
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label...
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Klappentext zu „Private Label “
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Inhaltsverzeichnis zu „Private Label “
Prefaces
Autoren-Porträt von Keith Lincoln, Lars Thomassen
Keith Lincoln and Lars Thomassen co-authored How to Succeed at Retail (2007) and Retailization (2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese. Lincoln has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO. Thomassen is a leading Danish advertising and communications director.
Bibliographische Angaben
- Autoren: Keith Lincoln , Lars Thomassen
- 314 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749455934
- ISBN-13: 9780749455934
- Erscheinungsdatum: 03.05.2009
Sprache:
Englisch
Rezension zu „Private Label “
"Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book." -- Choice
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