Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Image, & Product Management: Corporate Branding Strategies.- Marketing Research, Measurement, and Metrics: Alternative Approaches.- Pricing and Revenue Strategy: Pricing Strategy.- Social, Ethical, and Public Policy Issues In Marketing: Sustainability and Marketing Strategy.- Global & Cross-Cultural Marketing: Corporate Image and Creativity In Cross-Cultural Marketing.- E-Commerce and the Connected Consumer: Internet Advertising and Online Marketing Communications.- Marketing Research, Measurement, and Metrics: Multivariate and Segmentation Research.- Services Marketing: The Impact of Employees on Service Delivery.- Honoring Outstanding Marketing Teaching.- Global & Cross-Cultural Marketing: Special Session.- E-Commerce and the Connected Consumer: Consumer Relationships and Online Community.- Business-To-Business Marketing and CRM: Customer Value and the Selling Organization.- Pricing and Revenue Management: Pricing Fairness.- Consumer Behavior: Retailing and Luxury.- Services Marketing: Service Failure and Recovery.- Advertising, Communication, and Promotion: Message Elements II.- E-Commerce and The Connected Consumer - E-Tailing: Issues With Trust, Information Overload And Online Shopping.- Consumer Behavior: Culture and Acculturation.- Marketing Pedagogy: Using Web Resources.- Selling and Sales Management: Training and Assessing the Salesforce.- Global & Cross-Cultural Marketing: Special Session.- Business-To-Business Marketing and CRM: Building B2b Relationships.- E-Commerce and the Connected Consumer: Website Localization, Channels, and Online Sales.- Selling and Sales Management: Relationships in Sales.- Services Marketing: Service Satisfaction and Loyalty.- Theory and Practice: Special Session.- Consumer Behavior: Self-Regulation.- The Value Chain: Supply Chain, Channels, And Retail: Market Performance In Retailing.- Doctoral Colloquium: Perceptual Issues in Marketing.- Selling and Sales Management: Improving Salesforce Performance.-E-Commerce and the Connected Consumer: Social Networking and Information Overload.- New Product Development and Design: Design, Information, and Alliances in NPD.- Advertising, Communication, and Promotion: Message Elements I.- Advertising, Communication, and Promotion: Online Issues in Ad Research.- Selling and Sales Management: Motivating the Salesforce.- Brand, Image, & Product Management: Consumer Response to Branding.- Marketing Research, Measurement, and Metrics: Special Session.- New Product Development and Design: Special Session.- Global & Cross-Cultural Marketing: Cross-Cultural Consumption.- Marketing Pedagogy: Special Session.- Selling and Sales Management: Guiding the Salesforce.- Services Marketing: The Impact of Technology on Service Delivery.- Advertising, Communication, and Promotion: Sponsorship and Events.- Brand, Image, & Product Management: Brand Positioning and the Effects of Sponsorship and Endorsements.- Marketing Pedagogy: Special Session.- Social, Ethical, and Public Policy Issues in Marketing: Ethics Issues in Marketing.- Consumer Behavior: Counterfeiting.- Poster Presentations.- 2009 Doctoral Colloquium.