Product Development
(Sprache: Englisch)
More than 150,000 books sold in the 36-Hour series!
How to apply the product development techniques used by Apple, Google, and Cisco!
How to apply the product development techniques used by Apple, Google, and Cisco!
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Produktdetails
Produktinformationen zu „Product Development “
More than 150,000 books sold in the 36-Hour series!
How to apply the product development techniques used by Apple, Google, and Cisco!
How to apply the product development techniques used by Apple, Google, and Cisco!
Klappentext zu „Product Development “
Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
Creating a value proposition that motivates a customerto buy your new product
Protecting intellectual property to sustain a competitive advantage
Creating a budget and securing the capital you need
Managing the design, fabrication, integration, anddelivery processes
Master the essentials of product development
Maximize your study time
Measure your progress with chapter tests and a free online exam
Earn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
Inhaltsverzeichnis zu „Product Development “
Part 1 - Planning: Dress for SuccessChapter 1. Inception
Chapter 2. Strategy
Chapter 3. Marketing
Chapter 4. Value Propositions
Chapter 5. Intellectual Property
Chapter 6. Funding
Part 2 - Implementation: It Ain't Over 'Til It's Over
Chapter 7. Organizations
Chapter 8. Milestones
Chapter 9. Design
Chapter 10. Fabrication, Integration, and Delivery
Chapter 11. Launch
Chapter 12. Wrap-Up
Bibliographische Angaben
- Autor: Andrea Belz
- 2011, 256 Seiten, Maße: 0,6 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071743871
- ISBN-13: 9780071743877
Sprache:
Englisch
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