Professional Search Engine Optimization with ASP .NET
(Sprache: Englisch)
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying...
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Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
* Understand the criteria that influence search engine rankings
*
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
*
Use HTTP Headers to properly indicate the status of web documents
*
Create optimized content and cope with duplicate content effectively
*
Avoid being the victim of black hat SEO techniques
*
Understand and implement geo-targeting and cloaking
*
Use site maps effectively-for users as well as search engines
*
SEO enhancements that can easily be applied to an existing web site
*
Build a search engine-friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Klappentext zu „Professional Search Engine Optimization with ASP .NET “
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.What you will learn from this bookUnderstand the criteria that influence search engine rankingsCreate keyword-rich URLsusing ASP.NET, ISAPI_Rewrite, and UrlRewriter.NETUse HTTP Headers to properly indicate the status of web documentsCreate optimized content and cope with duplicate content effectivelyAvoid being the victim of black hat SEO techniquesUnderstand and implement geo-targeting and cloakingUse site maps effectively-for users as well as search enginesSEO enhancements that can easily be applied to an existing web siteBuild a search engine-friendly e-commerce catalogWho this book is forThis book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.Enhance Your KnowledgeAdvance Your CareerWrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They
... mehr
provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
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Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
- Understand the criteria that influence search engine rankings
- Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
- Use HTTP Headers to properly indicate the status of web documents
- Create optimized content and cope with duplicate content effectively
- Avoid being the victim of black hat SEO techniques
- Understand and implement geo-targeting and cloaking
- Use site maps effectively-for users as well as search engines
- SEO enhancements that can easily be applied to an existing web site
- Build a search engine-friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
- Understand the criteria that influence search engine rankings
- Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
- Use HTTP Headers to properly indicate the status of web documents
- Create optimized content and cope with duplicate content effectively
- Avoid being the victim of black hat SEO techniques
- Understand and implement geo-targeting and cloaking
- Use site maps effectively-for users as well as search engines
- SEO enhancements that can easily be applied to an existing web site
- Build a search engine-friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Inhaltsverzeichnis zu „Professional Search Engine Optimization with ASP .NET “
1. You: Programmer and Search Engine Marketer.2. A Primer in Basic SEO.3. Provocative SE-Friendly URLs.4. Content Relocation and HTTP Status Codes.5. Duplicate Content.6. SE-Friendly HTML and JavaScript.7. Web Feeds and Social Bookmarking.8. Black Hat SEO.9. Sitemaps.10. Link Bait.11. IP Cloaking, Geo-Targeting, and IP Delivery.12. Foreign Language SEO.13. Coping with Technical Issues.14. Case Study: Building an e-Commerce Catalog.15. Site Clinic: So You Have a Web Site?Appendix. Simple Regular Expressions.Glossary.
Autoren-Porträt von Cristian Darie, Jaimie Sirovich
Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books, including his popular ASP.NET tutorial book, his AJAX and PHPbook, and his forthcoming SEO book for PHP developers. Cristian is studying distributed application architectures for his PhD, and is getting involved with various commercial and research projects.
Bibliographische Angaben
- Autoren: Cristian Darie , Jaimie Sirovich
- 2007, 1. Auflage., 410 Seiten, Maße: 18,8 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470131470
- ISBN-13: 9780470131473
Sprache:
Englisch
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