Professional Search Engine Optimization with PHP
(Sprache: Englisch)
Professional Search Engine Optimization with PHPSearch engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to...
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Professional Search Engine Optimization with PHP
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.
What you will learn from this book
* Understand the criteria that influence search engine rankings
*
Create keyword-rich URLs using PHP, Apache, and mod_rewrite
*
Use HTTP Headers to properly indicate the status of web documents
*
Create optimized content and cope with duplicate content effectively
*
Avoid being the victim of black hat SEO techniques
*
Understand and implement geo-targeting and cloaking
*
Use site maps effectively--for users as well as search engines
*
Create a search engine-friendly WordPress blog
*
Build a search engine-friendly e-commerce catalog
Who this book is for
This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Klappentext zu „Professional Search Engine Optimization with PHP “
Professional Search Engine Optimization with PHPSearch engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.What you will learn from this bookUnderstand the criteria that influence search engine rankingsCreate keyword-rich URLs using PHP, Apache, and mod_rewriteUse HTTP Headers to properly indicate the status of web documentsCreate optimized content and cope with duplicate content effectivelyAvoid being the victim of black hat SEO techniquesUnderstand and implement geo-targeting and cloakingUse site maps effectively--for users as well as search enginesCreate a search engine-friendly WordPress blogBuild a search engine-friendly e-commerce catalogWho this book is forThis book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant,
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they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
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Inhaltsverzeichnis zu „Professional Search Engine Optimization with PHP “
AcknowledgmentsIntroduction
Chapter 1: You: Programmer and Search Engine Marketer
Chapter 2: A Primer in Basic SEO
Chapter 3: Provocative SE-Friendly URLs
Chapter 4: Content Relocation and HTTP Status Codes
Chapter 5: Duplicate Content
Chapter 6: SE-Friendly HTML and JavaScript
Chapter 7: Web Feeds and Social Bookmarking
Chapter 8: Black Hat SEO
Chapter 9: Sitemaps
Chapter 10: Link Bait
Chapter 11: Cloaking, Geo-Targeting, and IP Delivery
Chapter 12: Foreign Language SEO
Chapter 13: Coping with Technical Issues
Chapter 14: Case Study: Building an E-Commerce Store
Chapter 15: Site Clinic: So You Have a Web Site?
Chapter 16: WordPress: Creating an SE-Friendly Blog
Appendix A: Simple Regular Expressions
Glossary
Index
Autoren-Porträt von Cristian Darie, Jaimie Sirovich
Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books, including his popular ASP.NET tutorial book, his AJAX and PHPbook, and his forthcoming SEO book for PHP developers. Cristian is studying distributed application architectures for his PhD, and is getting involved with various commercial and research projects.
Bibliographische Angaben
- Autoren: Cristian Darie , Jaimie Sirovich
- 2007, 1. Auflage., 360 Seiten, Maße: 18,7 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470100923
- ISBN-13: 9780470100929
Sprache:
Englisch
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