Promotional Packaging & Design, w. CD
(Sprache: Englisch)
Today the packaging and design of a project not only serves a practical function - it also serves to reinforce its public image, aesthetic appeal and marketability. A press kit with a innovative, creative design and look can make all the difference to a PR,...
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Today the packaging and design of a project not only serves a practical function - it also serves to reinforce its public image, aesthetic appeal and marketability. A press kit with a innovative, creative design and look can make all the difference to a PR, marketing or advertising campaign. This book addresses all aspects of designing promotional material from cutting-edge folding techniques, ideas, and design elements using real-life illustrated examples form leading creative agencies and studios. A highly useful compendium o the best graphic design proposals for press, the book even includes patterns of the projects so the reader can observe each detail and inner workings of the creative process. Contains a CD with packaging templates, offering time-saving design solutions for designers.
Autoren-Porträt von Christian Campos
Cristian Campos is a journalist who specializes in art, design, and illustration. He is the editor-in-chief of H Magazine and the author of several books on product design and contemporary illustration
Bibliographische Angaben
- Autor: Christian Campos
- 336 Seiten, Maße: 17,2 x 22,7 cm, Kartoniert (TB), Englisch
- Verlag: Promopress
- ISBN-10: 8493650811
- ISBN-13: 9788493650810
- Erscheinungsdatum: 01.11.2010
Sprache:
Englisch
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