Public Relations in China
Building and Defending your Brand in the PRC
(Sprache: Englisch)
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and...
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Klappentext zu „Public Relations in China “
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
Inhaltsverzeichnis zu „Public Relations in China “
Introduction 1. Putting PR to Work in China 2. Public Relations and the Chinese Government 3. Handling the Media in China 4. PR and Corporate Change in China 5. Avoiding and Managing a Crisis in China 6. Corporate Social Media in China 7. Effective China PR8. 360º Public Relations in China 9. Public Relations Agencies in China
Bibliographische Angaben
- Autor: D. Wolf
- 2015, 1st ed., 226 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137483792
- ISBN-13: 9781137483799
Sprache:
Englisch
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