Smith, R: Public Relations: The Basics
(Sprache: Englisch)
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.
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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.
Inhaltsverzeichnis zu „Smith, R: Public Relations: The Basics “
1. A First Look at Public Relations 2. Public Relations in Society 3. Types of Public Relations 4. Practicing Public Relations 5. Public Relations Planning Appendix. Careers in Public Relations Index
Autoren-Porträt von Ron Smith
Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.
Bibliographische Angaben
- Autor: Ron Smith
- 2013, 224 Seiten, Maße: 12,6 x 19,8 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis Ltd.
- ISBN-10: 0415675839
- ISBN-13: 9780415675833
Sprache:
Englisch
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