Publishers, Readers, and Digital Engagement
(Sprache: Englisch)
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around...
Prior to the expansion of digital technologies around...
Leider schon ausverkauft
versandkostenfrei
Buch
85.59 €
42 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Publishers, Readers, and Digital Engagement “
Klappentext zu „Publishers, Readers, and Digital Engagement “
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love.Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge.
Inhaltsverzeichnis zu „Publishers, Readers, and Digital Engagement “
Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment : Teens' Affective and Immaterial Labor.- 4. Twilight Saga.com (2009-2012) - Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading T he Amanda Project - a Lifecycle of a Pioneering Multiplatform Book (2009-2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-
Autoren-Porträt von Marianne Martens
Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.
Bibliographische Angaben
- Autor: Marianne Martens
- 2016, 1st ed., 226 Seiten, 3 farbige Abbildungen, 14 Schwarz-Weiß-Abbildungen, Maße: 21 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 1349703087
- ISBN-13: 9781349703081
Sprache:
Englisch
Kommentar zu "Publishers, Readers, and Digital Engagement"
0 Gebrauchte Artikel zu „Publishers, Readers, and Digital Engagement“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Publishers, Readers, and Digital Engagement".
Kommentar verfassen