Re-Wiring Business
Uniting Management and the Web
(Sprache: Englisch)
A new line of books reveals how technology is changing how we do business...
How strategic business-wide use of Web technology can boost efficiency, sales, and profits
Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web...
How strategic business-wide use of Web technology can boost efficiency, sales, and profits
Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web...
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Produktinformationen zu „Re-Wiring Business “
Klappentext zu „Re-Wiring Business “
A new line of books reveals how technology is changing how we do business...How strategic business-wide use of Web technology can boost efficiency, sales, and profits
Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles.
* The first book to show how strategic use of Web technology can positively impact all aspects of organizational growth
* Includes real-life examples from Johnson & Johnson, GE Price Waterhouse, United Technologies, UT Carriers, and other industry leaders
* Provides a framework for integrating EDI, Intranets, logistics software, and other Web-related technologies into product design and overall business operations
TIM McEACHERN (Albany, New York) is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE (London, England) is a professor of information services management at Brunel University in London and has been a visiting professor at the Rensselaer Polytech's Lally School of Management and Technology.
Inhaltsverzeichnis zu „Re-Wiring Business “
LiftoffStrategic Matters
Re-Engineering the Re-Wired Corporation
The Network Inside
Marketing in the Marketspace
The Medium Is the Message
Strategies for Net Retailing
Business to Business
Getting Paid
The Re-Wired Business
Notes
References
Index
Autoren-Porträt von Tim McEachern, Bob O'Keefe
TIM MCEACHERN is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE is Professor of Information Services Management at Brunel University in London and has been visiting professor at the Rensselaer Polytechnic Institute's Lally School of Management and Technology. Together, McEachern and O'Keefe created Net Value, an online newsletter that was a business pick of the week on the Microsoft Network and site of the month in Information Week.
Bibliographische Angaben
- Autoren: Tim McEachern , Bob O'Keefe
- 1998, 1. Auflage, 288 Seiten, Maße: 15,7 x 23,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471175560
- ISBN-13: 9780471175568
- Erscheinungsdatum: 27.10.1997
Sprache:
Englisch
Pressezitat
"In this well-written and easy-to-read book, McEachern and O`Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovaters have parlayed Internet technology into business advantage. McEachern and O`Keefe provide insight into how business can laverage the Internet as a powerful commercial tool and strategic weapon." (George Tillmann, Booz Allen & Hamilton.) -
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