Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with Direct and Branding

Chapter 1: Market Directly or Be Left Behind
John Greco, President, Direct Marketing Association
Chapter 2: Beyond Interactive The Promise of Infinite Shared Space
Richard Cross, CEO Crossworld Network and author of Customer BondingChapter 3: The Psychology of Motivating Behavior Online
Melissa Read, PhD; Director of Innovation, Engauge DigitalChapter 4: Email Life Support at Home and Office
Jeanniey Mullen, Executive Chairwoman E-Mail Experience Council (eec), Chief Marketing Officer, Zinio and co-author of Email Marketing: An Hour a DayChapter 5: Make Way for ROI-Positive TV Advertising
Lucas Donat, President, Donat/Wald, a pioneering DRTV agency. Chapter: 6: Partnership Marketing: Direct Contact by the Billions for Free
Stuart Rudifer CEO, of the experiential marketing agency, CEGChapter 7: Maximize Buzz with Digital Word of Mouth
Chas Salmore, CEO of MKWS, the viral WOM agency Chapter 8: Telemarketing and Contact Centersto the Rescue
Salvador Filiba, President and Founding Partner of Dial Database Marketing, former Board Member of MRM Worldwide; and Bob Elmer, General Manager, Engauge Direct Chapter 11: Savvy & Smart: The New Face of Loyalty Marketing
Kitt Williams, CMO Lealta, Inc. Chapter 10: B-to-B-to-D2 at BestBuy for Business
Janet Rubio, Chief Knowledge Officer, Engauge Chapter 11: Building Brands by Driving Sales
Jeff Haggin, CEO of Haggin Marketing, a Brandactional DM agencyChapter 12: Marketing Directly the Anheuser-Busch Way
Mark Silva, Managing Director and Founder, Real BrandingChapter 13: SEM and SEO: The Direct + Digital Key to Success
David Hughes, CEO, The Search Agency Chapter 14: Ethics, Privacy and Good Practices Worldwide
Mary Teehan, President of the IFDMA (International Federation of Direct Marketing Associations)