Relationship Marketing Model for the Banking Sector Industry
An Empirical Analysis of Commercial Bank Customers in Qatar
(Sprache: Englisch)
Recently, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal. This book help...
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Recently, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal. This book help researchers to understand the relationship marketing role in the commercial banking sector. This book will assist the banks managers in creating customer loyalty, with more focus on client emotions (positive and negative). the book present an effective relationship marketing model according to the data collected from the state of Qatar banking sector
Bibliographische Angaben
- Autor: Ahmed Elshenawy
- 2017, 336 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3330347317
- ISBN-13: 9783330347311
Sprache:
Englisch
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