Religious Radio Broadcasting: Driving Behavioural Change in Listeners
(Sprache: Englisch)
Studies have shown that in spite of the effectiveness of radio to persuade and influence, it cannot solely bring about attitudinal and behavioural changes in the listener. Supplementary approach like face to face communication between promoter of the idea...
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Studies have shown that in spite of the effectiveness of radio to persuade and influence, it cannot solely bring about attitudinal and behavioural changes in the listener. Supplementary approach like face to face communication between promoter of the idea and the audience may be required. In Adamawa and Taraba states, different levels of behaviour change had been reportedly recorded. This is intriguing, given the belief that Adventist World Radio (AWR) programming has for years probably been the only medium through which the Adventist doctrine is shared with listeners in these two states. This study specifically probed into the possible relationship between AWR programmes and listeners' behavioural changes.
Autoren-Porträt von Johnson B. Akintayo
Akintayo, Johnson B.Johnson B. Akintayo, PhD: Studied Mass Communication at Babcock University Nigeria. He is the Director of both Adventist World Radio (AWR) Nigeria and Hope 89.1 FM, the campus radio station. Johnson has taught Broadcasting, Media Law and Ethics and Development Communication courses over the years. He is a speech and presentation instructor.
Bibliographische Angaben
- Autor: Johnson B. Akintayo
- 2020, 276 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659412805
- ISBN-13: 9783659412806
Sprache:
Englisch
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