Research Methods for Business Students
(Sprache: Englisch)
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory,...
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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Inhaltsverzeichnis zu „Research Methods for Business Students “
How to use this book Guided tour Preface Contributors 1 The nature of business and management research and structure of this book 2 Formulating and clarifying the research topic 3 Critically reviewing the literature 4 Understanding research philosophies and approaches 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Using secondary data 9 Collecting primary data through observation 10 Collecting primary data using semi-structured, in-depth and group interviews 11 Collecting primary data using questionnaires 12 Analysing quantitative data 13 Analysing qualitative data 14 Writing and presenting your project report Appendices Glossary Index
Autoren-Porträt von Mark Saunders, Philip Lewis, Adrian Thornhill
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
Bibliographische Angaben
- Autoren: Mark Saunders , Philip Lewis , Adrian Thornhill
- 2009, 5th Revised edition, XXXI, 614 Seiten, mit farbigen Abbildungen, Maße: 19,5 x 26,7 cm, Kartoniert (TB), Englisch
- Verlag: Financial Times
- ISBN-10: 0273716867
- ISBN-13: 9780273716860
Sprache:
Englisch
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