Research Methods for Leisure and Tourism
A Practical Guide
(Sprache: Englisch)
A guide to practical research in leisure and tourism. This book is aimed at students undertaking academic research and practicing managers using research as part of management or policy. It includes techniques, qualitative and quantitative methods, and the...
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A guide to practical research in leisure and tourism. This book is aimed at students undertaking academic research and practicing managers using research as part of management or policy. It includes techniques, qualitative and quantitative methods, and the collection, analysis and use of primary and secondary data, and a chapter on report-writing.
Klappentext zu „Research Methods for Leisure and Tourism “
Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.
KEY FEATURES
Balance of qualitative and quantitative research methods
Practical guidance on conducting research and writing reports
Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data
Up-to-date guides to SPSS version 12.0 and NVivo version 2
International case studies and examples from leisure and tourism literature
Questions, exercises and further reading for each chapter
Inhaltsverzeichnis zu „Research Methods for Leisure and Tourism “
1. Introduction: what, why and who? 2. Approaches to leisure and tourism research 3. Starting out - research plans and proposals 4. The range of research methods 5. Reviewing the literature 6. Secondary data: sources and analysis 7. Observation 8. Qualitative methods 9. Questionnaire surveys and questionnaire design 10. Sampling 11. Survey analysis 12. Statistical analysis 13. Preparing a research report
Bibliographische Angaben
- Autor: A. J. Veal
- 2006, 3. Aufl., 448 Seiten, Maße: 19 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Financial Times Prentice Hall
- ISBN-10: 0273682008
- ISBN-13: 9780273682004
Sprache:
Englisch
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