Research Methods for the Behavioral Sciences, International Edition

1. Introduction to Research. Behavioral Research. Everyday Science Versus Empirical Research. Relying on Our Intuition. Discovering the Limitations of Using Intuition. The Scientific Method. Values Versus Facts in Scientific Research. Basic and Applied Research. The Importance of Studying Research Methods. Evaluating Research Reports. Conducting Research. Thinking Critically About Research. Research Designs: Three Approaches to Studying Behavior. Descriptive Research: Assessing the Current State of Affairs. Correlational Research: Seeking Relationships Among Variables. Experimental Research: Understanding the Causes of Behavior. The Selection of an Appropriate Method. Current Research in The Behavioral Sciences: Preferences For Brands That Contain The Letters Of Our Own Name.2. Developing the Research Hypothesis. Getting Ideas. Solving Important Real - World Problems. Using Observation and Intuition. Using Existing Research. Doing a Literature Search. Locating Sources of Information. Conducting the Search. Formalizing Ideas into Research Hypotheses. Laws. Theories. The Research Hypothesis. 3. Ethics in Research. What Is Ethical Research? Protecting Research Participants from Physical and Psychological Harm. Types of Threats. The Potential for Lasting Impact. Providing Freedom of Choice. Conducting Research Outside the Laboratory. Securing Informed Consent. Weighing Informed Consent Versus the Research Goals. Maintaining Awareness of Power Differentials. Avoiding Abuses of Power. Respecting Participants' Privacy. Honestly Describing the Nature and Use of the Research. When Deception Is Necessary. Simulation Studies: An Alternative to Deception. The Consequences of Deception. Debriefing. Using Animals as Research Participants. Ensuring that Research Is Ethical. The Institutional Review Board. The Researcher's Own Ethics. Correctly and Honestly Reporting Research Results. PART II: MEASURING AND DESCRIBING.4. Measures. Fundamentals of Measurement. OperationalDefinition.