Rethinking Reputation
How PR Trumps Marketing and Advertising in the New Media World
(Sprache: Englisch)
Demonstrates how to use the power of good public relations to get new customers and protect a reputation in today's media-saturated world, outlining case studies from such high-profile companies as Johnson & Johnson and BP to share lessons in areas ranging...
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Demonstrates how to use the power of good public relations to get new customers and protect a reputation in today's media-saturated world, outlining case studies from such high-profile companies as Johnson & Johnson and BP to share lessons in areas ranging from idea launching and research to traditional media and behaving with dignity.
Autoren-Porträt von Fraser P. Seitel, John Doorley
Fraser P. Seitel is a veteran of four decades in the practice of public relations. (Although he is still extraordinarily young!). In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century. In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world's largest public affairs firm, Burson-Marsteller. Mr. Seitel is a regular guest on television and radio. In addition to his appearances on a variety of programs on the Fox News Network, he has appeared on ABC's Good Morning America , CNBC's Power Lunch , CNN's Larry King Live , as well as on MSNBC, Fox Business Network, the Fox Radio Network and National Public Radio.Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase - media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting. Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students. After studying and examining many texts in public relations, he concluded that not one of them ' was exactly right'. Therefore, in 1980, he wrote the first edition of 'The Practice of Public Relations' ' to give students a feel for how exciting this field really is.' In three decades of use at hundreds of colleges and universities, Mr. Seitel's book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.
Bibliographische Angaben
- Autoren: Fraser P. Seitel , John Doorley
- 2012, 256 Seiten, Maße: 24 cm, Gebunden, Englisch
- Verlag: Macmillan Education
- ISBN-10: 023033833X
- ISBN-13: 9780230338333
Sprache:
Englisch
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