Return on Engagement
Content, Strategy, and Design Techniques for Digital Marketing
(Sprache: Englisch)
Digital marketing campaigns that embrace the array of Web-based technologies are earning an increasing share of advertising resources. No longer limited to static Web pages, the Web 2.0 technologies offer many new opportunities to reach prospective...
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Produktinformationen zu „Return on Engagement “
Digital marketing campaigns that embrace the array of Web-based technologies are earning an increasing share of advertising resources. No longer limited to static Web pages, the Web 2.0 technologies offer many new opportunities to reach prospective customers through social and mobile media. These tools demand that interactive designers know more about marketing strategies and how to effectively realize the goals as well as how to manage the integrated Web 2.0 campaign elements. Branding, communications, database management, and more are required of todays media designer. This book lays out how to develop a holistic marketing strategy for a site, and then goes into how to implement that strategy using Web 2.0 tools, including blogging and micro-blogging, RSS, CMS, social media, mobile platforms, rich media, and more.
Inhaltsverzeichnis zu „Return on Engagement “
Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics
Autoren-Porträt von Tim Frick
Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of "Managing Interactive Media Projects" from Cengage Learning (formerly Thomson-Delmar Learning).
Bibliographische Angaben
- Autor: Tim Frick
- 2010, 304 Seiten, Maße: 19 x 2,4 cm, Kartoniert (TB), Englisch
- Verlag: Focal Press
- ISBN-10: 0240812832
- ISBN-13: 9780240812830
- Erscheinungsdatum: 15.07.2010
Sprache:
Englisch
Rezension zu „Return on Engagement “
"Functioning as a classic "learning" textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social media. The book features easy upper left and right navigation, lots of intuitive icons, and plenty of clear screenshots from the internet. Good headlines and lots of bullet points reinforce model effective internet writing techniques."--BellaOnline.com
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