Rowles, D: Digital Branding
(Sprache: Englisch)
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning,...
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Klappentext zu „Rowles, D: Digital Branding “
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines.
Inhaltsverzeichnis zu „Rowles, D: Digital Branding “
Chapter - 00: Introduction; Section - ONE: Digital branding in perspective; Chapter - 01: What digital branding really means; Chapter - 02: Focusing on value; Chapter - 03: Considering the user journey; Chapter - 04: Objectives and authenticity; Section - TWO: The digital toolkit; Chapter - 05: Social media; Chapter - 06: Search; Chapter - 07: Mobile; Chapter - 08: Online advertising; Chapter - 09: E-mail marketing; Chapter - 10: CRM and marketing automation; Chapter - 11: From integration to transmedia campaigns; Section - THREE: Digital brand strategy and measurement; Chapter - 12: Measuring digital branding; Chapter - 13: Primaries and indicators; Chapter - 14: The role of analytics; Chapter - 15: Bridging the gaps; Chapter - 16: The importance of asking questions
Autoren-Porträt von Daniel Rowles
Daniel Rowles
Bibliographische Angaben
- Autor: Daniel Rowles
- 220 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 15,6 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749469951
- ISBN-13: 9780749469955
- Erscheinungsdatum: 03.03.2014
Sprache:
Englisch
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