Running a Public Relations Department
(Sprache: Englisch)
Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
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Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
Inhaltsverzeichnis zu „Running a Public Relations Department “
Managing for reputation; areas of activity; managing particular techniques; the departmental plan; managing your budgets; delivering value for money; creating your team; managing the team; managing internal relationships; the public relations manual; managing external relationships; general administration; working with public relations consultancies.
Autoren-Porträt von Mike Beard
Mike Beard
Bibliographische Angaben
- Autor: Mike Beard
- 2. Auflage, 180 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749434244
- ISBN-13: 9780749434243
- Erscheinungsdatum: 05.09.2000
Sprache:
Englisch
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