Salesforce.com for Dummies
A Reference for the Rest of Us!. The fun and easy way to harness the power of the leading online CRM solution. Improve productivity, customer relations, and sales figures
(Sprache: Englisch)
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Get up to speed on managing sales, marketing, and customer information
Prospect with salesforce.com, manage sales teams, and improve sales productivity
Let CRM expert Tom Wong show you how to get around salesforce.com so you spend more time with your customers and less time trying to figure out the application. From navigating salesforce.com to performing common operations that relate to your accounts and contacts, this guide will get you going on salesforce.com in no time!
Discover how to
* Set up and customize salesforce.com
* Manage your opportunities
* Update your forecasts
* Track competitors and partners
* Drive demand with campaigns
* Use dashboards and analytics
Prospect with salesforce.com, manage sales teams, and improve sales productivity
Let CRM expert Tom Wong show you how to get around salesforce.com so you spend more time with your customers and less time trying to figure out the application. From navigating salesforce.com to performing common operations that relate to your accounts and contacts, this guide will get you going on salesforce.com in no time!
Discover how to
* Set up and customize salesforce.com
* Manage your opportunities
* Update your forecasts
* Track competitors and partners
* Drive demand with campaigns
* Use dashboards and analytics
Inhaltsverzeichnis zu „Salesforce.com for Dummies “
Introduction.Part I: Salesforce.com Basics.Chapter 1: Looking Over Salesforce.com.Chapter 2: Navigating Salesforce.com.Chapter 3: Personalizing Your System.Part II: Driving Sales.Chapter 4: Prospecting Leads.Chapter 5: Managing Accounts.Chapter 6: Developing Contacts.Chapter 7: Managing Activities.Chapter 8: Sending E-Mail.Chapter 9: Tracking Opportunities.Chapter 10: Calculating Forecasts.Part III: Optimizing Marketing.Chapter 11: Driving Sales Effectiveness with Documents.Chapter 12: Improving Communication with Standard Templates.Chapter 13: Driving Demand with Campaigns.Chapter 14: Managing Products and Price Books.Part IV: Measuring the Overall Business.Chapter 15: Analyzing Data with Reports.Chapter 16: Seeing the Big Picture with Dashboards.Part V: Designing the Salesforce.com Solution.Chapter 17: Fine-Tuning the Configuration.Chapter 18: Customizing Salesforce.com.Chapter 19: Migrating and Maintaining Your Data.Part VI: The Part of Tens.Chapter 20: Ten Ways to Drive More Productivity.Chapter 21: Ten Keys to a Successful Implementation.Index.
Autoren-Porträt von Tom Wong
Tom Wong is a certified salesforce.com consultant and has been involved in more than thirty salesforce.com implementations. He is the founder of Clientology.net, a CRM community Web site.
Bibliographische Angaben
- Autor: Tom Wong
- 2005, 384 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0764579215
- ISBN-13: 9780764579219
Sprache:
Englisch
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