SELL (with Bind-In Printed Access Card)
(Sprache: Englisch)
Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL 2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 2 employs a comprehensive coverage of...
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Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL 2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 2 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
Inhaltsverzeichnis zu „SELL (with Bind-In Printed Access Card) “
From the contents:1. Overview of Personal Selling.
Online Appendix 1: Sales Careers.
2. Building the Trust and Sales Ethics.
3. Understanding Buyers.
4. Communication Skills.
5. Strategic Prospecting and Preparing for Sales Dialog.
6. Planning Sales Dialog and Presentations.
7. Sales Dialog: Creating and Communicating Value.
8. Addressing Concerns and Earning Commitment.
9. Expanding Customer Relationships.
10. Adding Value: Self-Leadership and Teamwork.
11. Sales Management and Sales 2.0.
Bibliographische Angaben
- 2011, 2nd ed., 352 Seiten, Maße: 27,3 cm, Kartoniert (TB), Englisch
- Mitarbeit: Ingram, Thomas N.; Laforge, Raymond W.; Avila, Ramon A.
- Verlag: South Western College
- ISBN-10: 1111528233
- ISBN-13: 9781111528232
Sprache:
Englisch
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