Sell
Student Edition. With Online resource
(Sprache: Englisch)
Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, SELL 3 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 3 employs a comprehensive coverage of...
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Klappentext zu „Sell “
Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, SELL 3 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 3 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
Inhaltsverzeichnis zu „Sell “
1. Overview of Personal Selling.2. Building the Trust and Sales Ethics.
3. Understanding Buyers.
4. Communication Skills.
5. Strategic Prospecting and Preparing for Sales Dialog.
6. Planning Sales Dialog and Presentations.
7. Sales Dialog: Creating and Communicating Value.
8. Addressing Concerns and Earning Commitment.
9. Expanding Customer Relationships.
10. Adding Value: Self-Leadership and Teamwork.
11. Sales Management and Sales 2.0.
Bibliographische Angaben
- Autoren: Ramon Avila , Raymond LaForge , Thomas Ingram , Jr., Charles Schwepker , Michael Williams
- 2012, 3. Aufl., 304 Seiten, Maße: 27,5 cm, Kartoniert (TB), Englisch
- By Avila, Ramon; LaForge, Raymond; Ingram, Thomas et al.
- Verlag: South Western College
- ISBN-10: 113318832X
- ISBN-13: 9781133188322
Sprache:
Englisch
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