Services Marketing
(Sprache: Englisch)
2nd edition.
Leider schon ausverkauft
versandkostenfrei
Buch
75.10 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Services Marketing “
Klappentext zu „Services Marketing “
2nd edition.
Inhaltsverzeichnis zu „Services Marketing “
Part 1: Foundations of Services Marketing1.Introduction to services
2.Consumer Behaviour in services
3.Customer expectations of service
4.Customer perceptions of service
5.Conceptual framework of the book: the gaps model of service quality
Part 2: Understanding Customer Requirements
6.Listening to customers through research
7.Building customer relationships
Part 3: Aligning Service Design and Standards
8.Service development and design
9.Customer-defined service standards
10.Physical evidence and the servicescape
Part 4: Delivering and Performing Service
11.Employees' roles in service delivery
12.Customers' roles in service delivery
13.Delivering service through technology and intermediaries
14.Managing demand and capacity
15.Service recovery
Part 5: Managing Service Promises
16.Integrated services marketing communications
17.Pricing of services
Part 6: Service and the Bottom Line
18.The financial impact of service quality
Autoren-Porträt von Alan Wilson, Valarie A. Zeithaml, Mary J. Bitner
Alan Wilson is Professor of Marketing and Head of the Marketing Department within the University of Strathclyde Business School. He specializes in the marketing of services, has a PhD in the subject, and has been invited to deliver lectures and seminars on both services marketing and marketing research in a variety of countries throughout the world, to both student and executive audiences.
Bibliographische Angaben
- Autoren: Alan Wilson , Valarie A. Zeithaml , Mary J. Bitner
- 2012, 2nd Ed., 608 Seiten, Maße: 21,6 x 27,4 cm, Kartoniert (TB), Englisch
- With Dwayne D. Gremler
- Verlag: McGraw-Hill Professional
- ISBN-10: 0077131711
- ISBN-13: 9780077131715
Sprache:
Englisch
Kommentar zu "Services Marketing"
0 Gebrauchte Artikel zu „Services Marketing“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Services Marketing".
Kommentar verfassen