Shaping China's Global Imagination
Branding Nations at the World Expo
(Sprache: Englisch)
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Leider schon ausverkauft
versandkostenfrei
Buch
69.54 €
34 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Shaping China's Global Imagination “
Klappentext zu „Shaping China's Global Imagination “
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Inhaltsverzeichnis zu „Shaping China's Global Imagination “
Contents Illustrations Preface 1. Soft Power, Nation Branding, and the World Expo 2. Branding Nations 3. The Shanghai Expo as a Site for Nation Branding 4. Defining Nation Brands 5. Communicating Nation Brands 6. Experiencing Nation Brands 7. Remembering Nation Brands 8. Nation Branding as Strategic Narrative 9. Nation Branding: Perspectives, Practices, and Prospects Coda Notes
Autoren-Porträt von J. Wang
Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Bibliographische Angaben
- Autor: J. Wang
- 2015, 1st ed. 2013., 210 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1349472360
- ISBN-13: 9781349472369
Sprache:
Englisch
Kommentar zu "Shaping China's Global Imagination"
0 Gebrauchte Artikel zu „Shaping China's Global Imagination“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Shaping China's Global Imagination".
Kommentar verfassen