Siegel, A: Simple
(Sprache: Englisch)
Advisors to Fortune 500 companies and the U.S. government present a manifesto for conquering complexity and bringing clarity to business. Siegel and Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with...
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Advisors to Fortune 500 companies and the U.S. government present a manifesto for conquering complexity and bringing clarity to business. Siegel and Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with organizations as Xerox, American Express, the U.S. Air Force, , and the IRS to simplify their processes with dramatic results for these businesses
Klappentext zu „Siegel, A: Simple “
For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.
Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.
In these illuminating pages you will discover, among other things:
Why the Flip camera became roadkill in the wake of the iPhone
What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
How OXO designed a measuring cup that sold a million units in its first 18 months on the market
Where Target got the idea for their "ClearRX" prescription system
How New York City simplified its unwieldy bureaucracy with three simple numbers
By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.
The next big idea in business is SIMPLE.
Autoren-Porträt von Alan Siegel, Irene Etzkorn
Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. Siegel has worked as a consultant, author, and commentator, creating guides for the Wall Street Journal on understanding financial markets, and serving on the boards of numerous business and cultural organizations.Irene Etzkorn is one of the world's foremost authorities on simplification, and has built Siegel+Gale's Simplification portfolio into the largest and most well-respected in the field. She has worked extensively in the financial services, government and healthcare sectors, for clients like Allstate Insurance, the Centers for Medicare and Medicaid Services, General Electric, the IRS, Genworth Financial, and the Securities and Exchange Commission (SEC) tosimplify their customer experience.
Bibliographische Angaben
- Autoren: Alan Siegel , Irene Etzkorn
- 2013, 237 Seiten, Maße: 14,9 x 20,3 cm, Kartoniert (TB), Englisch
- Verlag: Little, Brown Book Group
- ISBN-10: 1455516198
- ISBN-13: 9781455516193
- Erscheinungsdatum: 01.04.2013
Sprache:
Englisch
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