Simple Heuristics That Make Us Smart

• The ABC Research Group


• I. The Research Agenda


• 1: Gerd Gigerenzer and Peter M. Todd: Fast and Frugal Heuristics: The Adaptive Toolbox


• II. Ignorance-Based Decision Making


• 2: Daniel G. Goldstein and Gerd Gigerenzer: The Recognition Heuristic: How Ignorance Makes Us Smart


• 3: Bernhard Borges et al.: Can Ignorance Beat the Stock Market?


• III. One-Reason Decision Making


• 4: Gerd Gigerenzer and Daniel G. Goldstein: Betting on One Good Reason: The Take The Best Heuristic


• 5: Jean Czerlinski, Gerd Gigerenzer, and Daniel G. Goldstein: How Good Are Simple Heuristics?


• 6: Laura Martignon and Ulrich Hoffrage: Why Does One-Reason Decision Making Work? A Case Study in Ecological Rationality


• 7: Jörg Rieskamp and Ulrich Hoffrage: When Do People Use Simple Heuristics, and How Can We Tell?


• 8: Laura Martignon and Kathryn Blackmond Laskey: Bayesian Benchmarks for Fast and Frugal Heuristics


• IV. Beyond Choice: Memory, Estimation, and Categorization


• 9: Ulrich Hoffrage and Ralph Hertwig: Hindsight Bias: A Price Worth Paying for Fast and Frugal Memory


• 10: Ralph Hertwig, Ulrich Hoffrage, and Laura Martignon: Quick Estimation: Letting the Environment Do the Work


• 11: Patricia M. Berretty, Peter M. Todd, and Laura Martignon: Categorization by Elimination: Using Few Cues to Choose


• V. Social Intelligence


• 12: Philip W. Blythe, Peter M. Todd, and Geoffrey F. Miller: How Motion Reveals Intention: Categorizing Social Interactions


• 13: Peter M. Todd and Geoffrey F. Miller: From Pride and Prejudice to Persuasion: Satisficing in Mate Search


• 14: Jennifer Nerissa Davis and Peter M. Todd: Parental Investment by Simple Decision Rules


• VI. A Look Around, A Look Back, A Look Ahead


• 15: Adam S. Goodie et al.: Demons versus Heuristics in Artificial Intelligence, Behavioral Ecology, and Economis


• 16: Peter M. Todd and Gerd Gigerenzer: What We Have Learned (So Far)


• References


• Name Index


• Subject Index

Gerd Gigerenzer ist der in Wissenschaftskreisen derzeit meistzitierte deutsche Psychologe. Nach Lehrtätigkeiten in Konstanz, Salzburg und Chicago ist er heute Direktor am Max-Planck-Institut für Bildungsforschung in Berlin, wo er den Bereich Adaptives Verhalten und Kognition leitet. Dort erforscht er u. a. Risikoverhalten und -kommunikation, die Natur sozialer Intelligenz und schließlich, wie Menschen mit begrenzter Zeit und begrenztem Wissen Entscheidungen treffen. Seine Forschungsarbeit ist interdisziplinär und berührt die Fachrichtungen Ökonomie, Informatik, Psychologie, Mathematik, Anthropologie und Biologie.
Er hat zahlreiche internationale Auszeichnungen erhalten, so auch den Preis der renommierten American Association for the Advancement of Science (AAAS)

"How do people cope in the real, complex world of confusing and overwhelming information and rapidly approaching deadlines? This important book starts a new quest for answers. Here, Gigerenzer, Todd, and their lively research group show that simple heuristics are powerful tools that do surprisingly well. The field of decision making will never be the same again."--Donald A. Norman, author of Things That Make Us Smart and The Invisible Computer"Gigerenzer & Todd's volume represents a major advance in our understanding of human reasoning, with many genuinely new ideas on how people think and an impressive body of data to back them up. Simple Heuristics is indispensable for cognitive psychologists, economists, and anyone else interested in reason and rationality."--Steven Pinker, author of How the Mind Works and Words and Rules"In the past few years, the theory of rational (sensible) human behavior has broken loose from the illusory and empirically unsupported notion that deciding rationally means maximizing expected utility. Research has learned to take seriously and study empirically how real human beings ... actually address the vast complexities of the world they inhabit. Simple Heuristics ... offers a fascinating introduction to this revolution in cognitive science, striking a great blow for sanity in the approach to human rationality."--Herbert A. Simon, Carnegie Mellon University, and Nobel Laureate in Economics"This book is a major contribution to the theory of bounded rationality. It illustrates that the surprising efficiency of fast and simple procedures is due to their fit with the structure of the environment in which they are used. The emphasis on this ecological rationality is an advance in a promising and already fruitful new direction of research."--Reinhard Selten, Professor of Economics at the University of Bonn, and Nobel Laureate in Economics"In recent years, and particularly in the culture wars, many people have writ