Small Business Marketing For Dummies
(Sprache: Englisch)
Use the Internet to spread the word about your business Harness the power of marketing and watch your business grow If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without...
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Use the Internet to spread the word about your business
Harness the power of marketing and watch your business grow
If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to a great marketing campaign, from ads and direct mail to public relations and the Internet.
Discover how to: Develop the right marketing strategy Establish your position and brand Create effective advertising campaigns Generate publicity and word-of-mouth Maximize Internet marketing opportunities
Inhaltsverzeichnis zu „Small Business Marketing For Dummies “
Introduction. Part I: Getting Started in Marketing. Chapter 1: A Helicopter View of the Marketing Process. Chapter 2: All About Customers. Chapter 3: Seeing Your Product through Your Customers' Eyes. Chapter 4: Sizing Up Competitors and Staking Out Market Share. Chapter 5: Goals, Objectives, Strategies, and Budgets. Part II: Sharpening Your Marketing Focus. Chapter 6: Projecting the Right Image. Chapter 7: Establishing Your Position and Brand. Chapter 8: Getting Strategic before Getting Creative. Chapter 9: Hiring Help for Your Marketing Program. Part III: Creating and Placing Ads. Chapter 10: Mastering Advertising Basics and Media Planning. Chapter 11: Creating Print Ads. Chapter 12: Broadcasting Ads on Radio and TV. Part IV: Getting the Word Out without Advertising. Chapter 13: Mailing Direct to Your Market. Chapter 14: Brochures, Promotions, Trade Shows, and More. Chapter 15: Public Relations and Publicity. Chapter 16: Tapping the Internet's Marketing Power. Part V: Winning and Keeping Customers. Chapter 17: Making the Sale. Chapter 18: Enhancing Customer Service. Chapter 19: Fortifying Customer Relationships. Part VI: The Part of Tens. Chapter 20: Ten Questions to Ask Before You Choose a Name. Chapter 21: Ten Ideas to Embrace and Ten to Avoid. Chapter 22: Ten Steps to a Great Marketing Plan. Appendix: Where to Find More Information. Index.
Autoren-Porträt von Barbara F. Schenck
Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies.
Bibliographische Angaben
- Autor: Barbara F. Schenck
- 2005, 2nd ed., 358 Seiten, Maße: 18,8 x 23,7 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0764578391
- ISBN-13: 9780764578397
Sprache:
Englisch
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