Smith, D: Exploring Innovation
(Sprache: Englisch)
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style,...
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Klappentext zu „Smith, D: Exploring Innovation “
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature:
- A greater emphasis on what innovation involves.
- A new chapter on Value Capture.
- Expanded coverage on Services and Process Innovations.
- Two new chapters covering Global and Green trends in innovation.
- 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
Inhaltsverzeichnis zu „Smith, D: Exploring Innovation “
PART 1: What Is Innovation?
1Introduction
2Types of innovation
3Theories of innovation
PART 2: What Does Innovation Involve?
4Sources of innovation
5The process of innovation
6Value capture
7Intellectual property rights
PART 3: How Do You Manage Innovation?
8Innovation strategy
9Technological entrepreneurs
10Funding innovation
11Managing innovation
PART 4: Developments in Innovation
12Innovation offshoring
13Green innovation
14National innovation systems
References
Resources
Index
Autoren-Porträt von David Smith
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
Bibliographische Angaben
- Autor: David Smith
- 3 ed, 360 Seiten, Maße: 18,7 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Education Ltd
- ISBN-10: 0077158393
- ISBN-13: 9780077158392
- Erscheinungsdatum: 16.03.2015
Sprache:
Englisch
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